IPS Alpha Wide Viewing Angle*
The wide 178° viewing angle ensures clear images even when viewed from an angle. The backlight's wide transmission aperture enhances the contrast between light and dark, and improves motion-image response.
*Except 42" model
Fine Black Panel
Panel reflections have been reduced to half those of conventional panels, to sharpen images and reduce glare. This also helps to unify the panel design with that of the VIERA lineup.
20,000:1 High Contrast with I.S.C.
Enjoy realistic starlit skies right in your living room. Improvements in panel contrast and scene-adaptive contrast gamma correction have achieved a high contrast ratio of 20,000:1. The backlight tuning area is also expanded to achieve deeper blacks.
VIERA Image Viewer

It's easy to view full-HD images with the SD card slot. Watch and show your photos right after you take them. Simply insert an SD card into VIERA to display photos on the large screen. You can also choose from among 3 types of background music. It's much more fun when you can view them on a large-screen HDTV with family and friends in 1920 x 1080-pixel high definition and a wide 16:9 aspect ratio.
VIERA Link
VIERA Link allows interconnected operation of various AV devices using only the VIERA remote control, by simply connecting the devices to each other by an HDMI cable.
Eco Mode

When Eco mode is activated, a photosensor measures the ambient light conditions in the room, and the picture settings are automatically adjusted. As a result, the TV uses less power in dim lighting without any deterioration in image quality.